1970년대에 삼성전자 사인물(로고)과 현재의 블루 사인물도 다른 느낌과 이미지를 갖는다.
작가는 이런 사인물들을 복각復刻한다.
1960년대~1990년대 로고와 표지판을 재해석하면서 당시의 시대상과 문화를 읽고, 그 문화를 공유하고자 한다.
복각의 감정은 다각적으로 표출된다.
어설픔은 정겹고, 촌스러움은 창의적이다.
그리고 단순함은 정갈하다.
즉, 사인물은 과거와 현재를 잇는 ‘디자인 아이덴티티’다.
Sign series – Lee Jiseon
show or to notice the location of the building, or indicate the department about the ceiling, ‘sign+物’.
Signs are visual indicators that are consisted of pictograms and letters, such as logos that enhance corporate image or publicity with the purpose of public order. It is common, that most people do not watch them in details, but the signs are ‘art’ combined with the arrangement of characters, formality and visuality. In a way it is a ‘life’ ever changing.
The sign, changes and evolves with the time. That is why the arts and culture are inevitably projects the time and senses or the era in forms of sign. Here are the reasons why old signs and old corporate logos sometimes look like outdated sculptures. For example, in the 1970s, Samsung signage(logo) and current blue sign have different feelings and images, just as the textual senses are different from the days when design programs did not develop as much as current days.
The artist reprints these signs, interpreted logos from 1960s to 1990s depicts the time and culture of the time and share the culture. The feelings of repetition are expressed in various ways. Being sloppy is warm and being tacky is creative. And simplicity is pure. In other words, a sign is a ‘design identity’ connecting past and present.